2. Collection of information
2.1. Data provided by you
As a rule, disclosure of personal data is not required for the use of our online services. If personal data (name, postal address or email address) are collected within the framework of our online services, this is done, as far as possible, on a voluntary basis. If, for instance, you wish to receive the Newsletter offered on our website, we require your email address as well as information that enables us to verify that you are the owner of the email address indicated.
2.2. Automatically collected data
For reasons of data security and for the purposes of optimizing user-friendliness, we also collect non-personal data in connection with the use of our online services. For example, the Internet browser used, the operating system, the domain name of the website you last visited before accessing our website, the number of visits and the average time spent on our website, as well as the pages you accessed, are stored.
Such automatically collected data are not associated with data from other sources. However, we reserve the right to retrospectively verify such data, if any concrete indications of unlawful usage are brought to our attention.
2.3. Cookies and web beacons
Our online services use so-called browser cookies and web beacons. Cookies do not cause any harm on your computer. They are small files with configuration settings that help us to make our online services user-friendlier, more effective and more secure. Moreover, cookies serve to implement certain user functions.
Our online services typically use “session cookies”, which are automatically deleted when the browser is closed. Occasionally, they also use “persistent cookies”, which remain on your device until they expire or are manually deleted. The latter enable us to recognize your browser at your next visit. For details on “third party cookies”, i.e. cookies of third-party providers, such as Google Inc., please refer to the privacy rules of such providers.
You can adjust your browser or the privacy settings of your mobile devices to be notified whenever a cookie is sent to your device so that you can decide whether or not to allow a cookie on a case-by-case basis. You can also disable the acceptance of cookies, in certain cases only or by default, and activate the automatic deletion of copies every time you close your browser. However, you should bear in mind that some functions of our online services may not be fully accessible if you deactivate cookies.
Moreover, we use web beacons, also called page tags, to analyze the effectiveness of our website or our newsletters. For example, our Newsletters and HTML emails may contain a web beacon that determines if the email or the links transmitted by email have been opened. Such information helps us to improve our email service and to adjust our contents to user needs. Deletion of the email also deletes the web beacon. It goes without saying that our regular text emails do not contain web beacons.
2.4. Web analysis
For the purposes of continuous functional optimization and maximum user-friendliness, some of our online services use the web analysis services and social plugins listed below. The data used for this purpose are exclusively non-personal.
2.5. Social media and web presence
Semmelrock cooperates with various providers of social media networks. As part of this cooperation, your browser is automatically connected to the selected service provider (e.g. Facebook) when you use the respective service. For example, your IP address, cookies and other information will be transmitted to the respective service provider if you have previously visited their website. This data transfer is prevented by us as far as possible and only takes place if you interact with the social media network. If you are logged in to the appropriate social network platform, it can associate your visit to our website with your user account.
In addition, we use plug-ins (such as the Facebook icon) from various platforms. By clicking on the respective icon you agree to the communication with the respective platform and the transmission of information (e.g. IP address) to the respective service provider. By activating a plugin, the respective social network receives the information that the browser has called up the corresponding page of our website. This also applies if you do not have an account or are not currently logged in. This information (including the IP address) is transmitted directly from the browser to a server of the respective social network and stored there.
If you are logged in to one of the social networks during your visit to our website, the social network can assign the visit to our website directly to your network account with the plugin activated at the same time. If you interact with the plugins, for example by clicking the “I like” button or making a comment, the corresponding information is also transmitted directly to a social network server and stored there. The information may also be published on the social network and displayed to your Facebook friends or Twitter followers.
The purpose and scope of data collection and the further processing and use of the data by the respective social network as well as your relevant rights and setting options for the protection of your privacy can be found in the data protection information of the respective social network.
This Semmelrock website uses so-called social plugins (“plugins”) of the following social networks: